City of Baghdad and Yas Marina Circuit Enviroment for Asiacell x Samsung

I had the privilege of contributing to the Yalla Formula campaign, a collaborative project between Asiacell and Samsung, centred around Formula 1.

Yalla Formula is a promotional campaign designed to engage Asiacell customers by allowing them to participate in a formula racing-themed mobile game. By spending a specified amount on Asiacell services, such as calls, messages, internet usage, or package subscriptions. Users can access the "Formula Race" game within the Asiacell application, and participants have the opportunity to win a range of prizes, including the grand prize: an all-expenses-paid trip to attend the Formula 1 Abu Dhabi Grand Prix 2024, along with the latest Samsung Galaxy Z Fold smartphone.

The video above is a director's cut version of the campaign, featuring entirely reimagined environments, lighting, animations, and car liveries, distinct from the final client delivered version. Due to ongoing commitments with other commercial projects, my time on this project was limited. However, I’m pleased to have finally completed and refined it to reflect a more artistic and cinematic vision.